Developing Your Sponsor List

Developing Your Potential Sponsor List – It’s as Easy as 1-2-3!

Think about people you know in the following categories who you might contact about a sponsorship:

• Friends
• Neighbors
• Co-workers
• Civic Clubs
• Customers
• Employees
• Business Associates
• Employer
• Church
• Extended Family
• Facebook/LinkedIn/Twitter Contacts

1. Make a list of names and contact information for people you’d like to ask to be a sponsor. Remember to include businesses in your list for corporate sponsorships.

2. Send out your letter or email to those you want to personally call. Giving them information before you call is helpful to them and will likely make your efforts more successful.

3. If you have a social media account, begin posting with a link to your personalized fundraising page and encourage your friends to support you.

A few tips to keep in mind:

• Remember that you are giving potential sponsors an opportunity to support a worthy cause that changes the lives of children. You’re telling them about a need you believe in and asking for their help. Challenge them to sponsor you and be appreciative of any amount they can give.
• Don’t be discouraged if a few reject your request. Many requests will be met with support, but some may not be able to for various reasons.
• Keep adding to your list as more people come to mind. Always keep your eyes open for new potential sponsors.
• Don’t quit, even if you reach your initial goal! The more sponsorship you raise, the more opportunity you will have to earn additional incentives and help your team rise above the crowd! The amount of money you raise will directly impact the number of children and families that AGAPE can serve.
• Is there someone you know who might “match,” dollar-for-dollar, the money you raise? Be creative about how you can reach your goal.